Business Terms

The overall image, reputation, and identity of a business. It includes the logo, colors, messaging, and emotions the business and its products evoke.

The process of creating and maintaining a consistent image and message for a business across all customer touchpoints.

Purchasing materials or supplies in large quantities, typically at a discounted price.

A range of insurance policies designed to protect a business from various risks and liabilities.

Coverage that helps replace lost income from a business that has had to temporarily close or cease operations due to a covered event.

Insurance that covers damage to a business's physical assets, including buildings, equipment, raw materials, supplies, and finished inventory.

Legal protection for original creative works like product designs and website content.

Insurance coverage that protects a business from third-party claims of bodily injury, property damage, or personal injury.

The total amount of money earned from sales before deducting any expenses.

The raw materials, work-in-progress products, and finished products that a business has on hand.

A business structure that provides personal asset protection and tax flexibility for owners.

Activities aimed at promoting and selling products or services to potential customers.

The total amount of money earned from sales after deducting expenses.

Ongoing business expenses not directly tied to the creation of products. Examples include rent, utilities, and insurance.

Coverage that protects a business if a product it sold is defective and causes harm, injury, or damage.

The amount of money from sales when revenue exceeds all expenses.

A document that allows a business to purchase goods wholesale, without paying sales tax, for the purpose of reselling them.

The ability to purchase items like raw materials and supplies without paying sales tax, for the purpose of making products to resell.

Growing business operations to handle increased demand and production without significantly increasing costs.

A type of business entity owned and operated by a single individual with no legal distinction between the owner and the business.

The specific group of customers most likely to buy a business's products, usually defined by characteristics like interests, age, location, etc.

A symbol, word, or phrase legally registered or established by use to represent a business or product.

Techniques that aim to improve a website's visibility and ranking in search engine results.

Evidence that people have purchased and enjoyed products, such as customer reviews or testimonials.

Pre-written emails sent automatically based on specific triggers or customer actions.

A prompt encouraging a reader to take a specific action, such as "Shop Now" or "Learn More." Typically used in email and social media marketing.

A federal law that sets rules for commercial email and establishes requirements for commercial messages, giving recipients the right to stop emails.

A schedule of when and where to publish upcoming content, including social media posts, blog articles, and marketing emails.

The act of a customer taking a desired action, such as making a purchase. In email marketing, it often refers to the percentage of email recipients who complete an intended action after opening an email.

The use of email to promote products and services, and build relationships with potential and existing customers.

A form that appears on a website inviting visitors to sign up for an email list.

A company that provides a platform for email marketing services, including tools for creating, sending, and tracking the performance of sent emails.

An email marketing platform for e-commerce businesses that offers features like automated email flows, customer segmentation, and detailed analytics. 

A dedicated webpage designed to convert visitors into leads or customers.

A graphical mark or symbol used to identify a brand.

Products designed to appeal to a wide range of consumers.

Products positioned between budget and luxury levels that appeal to middle-income consumers.

Single, non-automated emails sent to promote a specific offer or share content that nurtures the relationships between a brand and recipient.

Automated emails sent by a business to a customer after they make a purchase. They can provide more information about purchased products, encourage more purchases, or request a review.

The short text that follows the subject line when an email is previewed in the inbox.

A type of barcode scannable by smartphone cameras to access a website.

A performance measure used to evaluate the efficiency of an investment; can be used to compare the efficiency of different investments.

The practice of dividing up an email list into smaller groups based on specific criteria like purchase history, demographics, or engagement level to allow for more personalized and targeted marketing messages.

A short line of text that summarizes the content of an email; it appears in the recipient's inbox next to the sender's name.

A memorable, usually short, phrase used in marketing to reinforce a brand's key message.

Automated emails triggered by specific customer actions, such as order confirmations or password resets.

Any form of content created by users or customers of a business, such as reviews, social media posts, and photos featuring products.

A single automated email, or a set of emails, sent to new subscribers or customers to introduce them to a brand.

The direct costs associated with producing a product, including materials and labor.

Expenses associated with a business like rent and insurance that remain constant regardless of production volume.

The difference between the selling price of a product and its cost to make, often expressed as a percentage.

The amount added to the cost of a product to set its selling price; can be expressed as a percent, multiplier, or flat amount.

The worth that a customer believes a product has; may differ from its actual cost or market price.

The price at which a product is marketed and sold.

Expenses that change in proportion to production volume, such as raw materials and packaging.

A group of products sold together as a single unit, often at a discounted price.

A group of related products designed to be marketed and sold together.

A U.S. law requiring consumer product labels to provide accurate and specific information about the product, its contents, and the manufacturer.

The primary label on a product containing essential information like the product name, net weight, and manufacturer name.

The weight of a product itself, not including the packaging or container.

The exterior container or wrapping that protects the product and often includes branding and product information.

A selection of products packaged together that showcases a collection or full line, often used for wholesale or marketing purposes.

A written explanation of a product's features, benefits, and specifications.

A group of related products marketed under a single brand name.

A collection of small-sized versions of products that allow customers to try multiple items.

A service where customers receive a curated selection of products on a recurring basis.

A label that provides important safety information or cautions about a product and its use.

A traditional, physical retail store, as opposed to an online store.

A professional responsible for selecting and purchasing products for a retail store.

A fee paid to a salesperson or sales platform based on the amount of the sales they generate.

An arrangement where a retailer sells products on behalf of a maker and pays the maker after the items sell.

The buying and selling of goods or services via the internet. Shortened version of electronic commerce.

An agreement between a wholesaler and retailer that stipulates the retailer will be the only party to sell a brand's products in a certain area, market, city, or zip code.

A document for potential retail buyers outlining a brand's products with wholesale prices and ordering information.

The buying and selling of goods or services online via mobile devices. Shortened version of mobile commerce.

An online platform where multiple sellers list and sell their products.

The smallest quantity or dollar amount a wholesale customer must purchase to place an order.

A proposal to introduce products to a potential buyer or retailer with the end goal of making a sale.

The hardware and software used to process customer transactions in a retail setting.

A temporary retail space or event where products are sold for a limited time.

Products manufactured by one company and sold exclusively under another company's brand.

Marketing activities designed to increase product sales or brand awareness.

The sale of goods directly to consumers, typically in small quantities

A method or platform through which products are sold to customers, such as online stores, retail shops, craft fairs/markets, or wholesale.

A software system or website that facilitates the selling of products online.

An individual who sells products on behalf of a company, often to wholesale buyers or retailers, for a commission.

A popular e-commerce platform that allows businesses to create online stores and sell products.

The rules and guidelines that govern a relationship between a business and its customers.

An event where businesses in a specific industry showcase and demonstrate their products to potential buyers, and take wholesale orders.

A product made by one company that other companies rebrand and sell as their own.

The discounted sale of goods in large quantities, typically to retailers who resell the items to consumers at a higher price.