BEHIND THE SCENTS:
2023 MAY FRAGRANCE OIL RELEASE
This exploration of our new May 2023 fragrance collection dives into the concepts and trends that brought them to life. Hear about the concepts, get a vibe check, and snag some ideas for fitting each scent into your own collection.
As always, we hope you’re inspired by the stories and ideas behind each fragrance in this collection. With each scent sparking different associations for different people, we’re excited to see how these trends and suggestions kindle your unique creativity!
Join Cassi and Dana as they give their first impression on the new citronella and year-round fragrances.
The Citronellas
These three fragrances offer something a bit different. You’re probably already familiar with citronella, the citrus-scented plant often found on patios and porches in the summertime. It’s a familiar outdoor scent at picnics and barbecues.
This popular herb is commonly thought of for its utilitarian uses, but these three scents aren’t your basic citronella–they’re complex, sophisticated, and smell amazing. They highlight the uplifting and refreshing quality of citronella and elevate it with notes of fruit, herbs, florals, or spices. Our new citronella fragrances are an introduction to a side of citronella you’ve never before imagined; refined, upscale, and just as deserving of an indoor burn as any other fragrance.
- Complementary containers for these fragrances include: Large White Infinity Tin, Taupe Iridescent Tumbler Jar, Gold Bubble Tin, Stone Modern Ceramic Tumbler
Pear and Thyme Citronella
This citronella scent is pleasing and fruity. The combination of juicy pear, aromatic thyme, and herbaceous citrus has a place on both your patio during your next barbeque and the shelves of your local boutique.
- Name ideas: Pear and Clary Sage, Orchard Thyme, Savory Pear
- Blend with: Orchard Pear, Rosemary Sage, White Tea
Fragrance Info
Note Profile
Ginger and Saffron Citronella
Earthy saffron and bright ginger meld in this citronella fragrance. The zing of ginger is a perfect complement to the citrus aromas of citronella, while the saffron lends depth.
- Name ideas: Spiced Citronella, Ginger Lemongrass, Citronella Zinger
- Blend with: White Sage and Lavender, Red Ginger Saffron, Green Tea and Lemongrass
Fragrance Info
Note Profile
Lemongrass and Verbena Citronella
This is a strong citronella, but still blends pleasantly with the complementary aromas of lemongrass and verbena. Each note bolsters the other beautifully for a result you’ll love as much for the luxurious citrus character as the summertime staple of citronella.
- Name ideas: White Verbena and Lavender, Serenity Spa, At Peace
- Blend with: Beachwood, Lavender Driftwood, Oakmoss and Amber
Fragrance Info
Note Profile
Trend-Setting Scents
This collection of trend-setting scents spans a few of our favorite things, from liquid sunshine to nostalgic desserts and from boozy cocktails to tranquil spa vibes.
Butterscotch and Bourbon
Vibe check
- Luscious and boozy
The concept
- A scent that’s part delectable libation, part sweet indulgence.
Trendspotting
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Butterscotch is a timeless treat, but lately it’s having a bit of a moment. It’s a big player in desserts and espresso drinks, but also as part of savory dishes combined with flavors like miso and balsamic vinegar. And of course, in fragrance. We love this marriage of sweet butterscotch and rich bourbon!
Translate to your brand
Brand style: Contemporary
- Name ideas: Butterscotch Brulee, Salted Butterscotch
- Blend with: Sweet Tobacco, Snickerdoodle
- Complementary containers: Amber 3-Wick Tumbler, Cranberry Astra Tumbler Jar, Smoke Sonoma Tumbler Jar
Brand style: Beverage-themed
- Name ideas: Buttered Rum, Sweet Bourbon Caramel
- Blend with: Whiskey, Vanilla Eggnog
- Complementary containers: Amber Straight Sided Tumbler, Classic Tumbler
Fragrance Info
Note Profile
Lemongrass and Lime
Vibe check
- Bright, energy-boosting, and uplifting
The concept
- The performance of citrus fragrance oils in candles can be difficult to get right. The intention for Lemongrass and Lime was a spa-like, zesty scent with wide appeal.
Trendspotting
- Living alfresco. Capture the feeling of outdoor living with fragrances that are fresh and authentic. Combinations of herbal accords and zesty citrus stimulate the senses and inspire well-being.
Translate to your brand
Brand style: Aromatherapy
- Name ideas: Sweet Lemongrass, Day Spa
- Blend with: High Tide, Himalayan Bamboo
- Complementary containers: 16 oz Apothecary Jar, Sage Modern Ceramic Tumbler, Green Sonoma Tumbler Jar
Brand style: Cheerful and Cheeky
- Name ideas: Lemon Limeade, Get Happy
- Blend with: Seaside Plumeria, Grapefruit and Mangosteen
- Complementary containers: Yellow Iridescent Tumbler Jar, 16 oz Tapered Canning Jar, 8 oz Straight Sided Jelly Jar
Fragrance Info
Note Profile
Citrus Sunshine
Vibe check
- Sunny and cheerful
The concept
- A mandarin-heavy citrus fragrance that performs well in both candles and body care products.
Trendspotting
- Soak up the sun. Embrace the season with sunny fragrances that are bright and entirely modern. Citrus scents are a natural fit, often softened by notes of vanilla, musks, and coconut that add depth and gentle warmth, evoking the comforting feel of the sun’s rays on your skin.
Translate to your brand
Brand style: Trendy and Tropical
- Name ideas: Tangerine Tango, Summer Sun
- Blend with: Coconut Soleil, Mango and Coconut Milk
- Complementary containers: Copper Mercury 3-Wick Tumbler Jar, Seafoam Tumbler Jar
Brand style: Luxe
- Name ideas: Citrus Grove, Sunset
- Blend with: Sea Minerals, White Oak and Vanilla
- Complementary containers: Buttercream Modern Ceramic Tumbler, White Nordic Ceramic Tumbler, 12 oz Status Jar
Paloma
Vibe check
- Vibrant, bubbly, and upbeat
The concept
- With Paloma, we sought to create an interpretation of the classic drink. If you love our Grapefruit and Mint fragrance, you might just love Paloma even more.
Trendspotting
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Summery spirits. Stay refreshed throughout the season (and beyond) with juicy, vibrant fragrances that call back to your favorite cocktails and mocktails. The Paloma is one of Mexico’s favorite drinks, and with its sweet, sour, and slightly salty character it’s no wonder it translates so well to fragrance.
Translate to your brand
Brand style: Clean contemporary
- Name ideas: Grapefruit Spritz, Pink Paloma
- Blend with: Sage and Cypress, Sandalwood
- Complementary containers: Burnt Sienna Modern Ceramic Tumbler, Puebla Tumbler Jar, Classic Tumbler Jar
Brand style: Playful
- Name ideas: Paloma Paradise, Grapefruit Mojito
- Blend with: Pink Sugar Crystals, Hibiscus Palm
- Complementary containers: Rose Gold Mercury 3-Wick Tumbler Jar, Mini Tumbler Jar, Sonoma Tumbler Jar
Fragrance Info
Note Profile
Lemon Blueberry Crumble
Vibe check
- Charming, sweet, and earnest
The concept
- With Lemon Blueberry Crumble, we sought to create a modern gourmand scent that balances realistic blueberry notes with just the right amount of lemon. We think you’ll enjoy the authenticity and deliciousness of this delectable gourmand.
Trendspotting
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The combination of lemon and blueberry is timeless and well-loved–sometimes, it’s best not to fiddle too much with a classic! Present this sweet bakery scent proudly–it would be ideal for dessert candles or thematic wax melts.
Translate to your brand
Brand style: Modern rustic
- Name ideas: Blueberry Lemon Blondie, Blueberry Cake
- Blend with: Strawberry Guava, Toasted Coconut
- Complementary containers: 8 oz Mason Jar (Label Ready), Mini Mason Jar, White Nordic 3-Wick Ceramic Jar
Brand style: Whimsical
- Name ideas: Blueberry Crisp, Blueberry Pie
- Blend with: Pomegranate Bitters, Limoncello Creme
- Complementary containers: Sapphire Blue Tumbler Jar, White 3-Wick Tumbler Jar, White Farmhouse Ceramic Jar