BEHIND THE SCENTS:
2023 FALL AND HOLIDAY FRAGRANCE OILS
This exploration of our Fall/Holiday 2023 fragrance collection dives into the concepts and trends that brought them to life. Hear from our testers, get a vibe check, and snag some ideas for fitting each scent into your own collection.
As always, we hope you’re inspired by the stories and ideas behind each fragrance in this collection. With each scent sparking different associations for different people, we’re excited to see how these trends and suggestions kindle your unique creativity!
Join Cassi and Dana as they give their (almost) first impression on the seven new fall and holiday fragrances.
Mint White Chocolate Ganache
Vibe check
- Sophisticated, decadent, and dreamy
The concept
- Mint White Chocolate Ganache began as a concept for an upscale twist on the classic combination of mint and chocolate. It’s not typically thought of as a sophisticated pairing, but we felt it could be with the right dynamic between sweetness and fresh, herbaceous mint.
Our testers said…
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“This is a creamy, sweet mint. The mint is perfectly balanced, not overwhelming at all. White chocolate is a highlight!”
Trendspotting
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"Neostalgia” is the feeling of experiencing both newness and nostalgia at the same time. Nostalgic throwbacks have been keeping us all going over the last few years, and while it doesn’t seem like we’re ready to part with them just yet, shaking a little novelty into our lives is something we’re all ready for.
Mint White Chocolate Ganache offers the childhood favorite of mint chocolate with a twist of something new and fresh–perfect for satisfying that neostalgia craving.
Translate to your brand
Brand style: Neostalgic
- Name ideas: White Chocolate Peppermint Bark, Sweet Mint
- Blend with: Campfire Marshmallow, Peppermint Mocha
- Complementary containers: Blush Nordic 3-Wick Ceramic Jar, 8 oz. White Candle Tin, Farmhouse Ceramic Jar (White)
Brand style: Modern luxe
- Name ideas: Arcana, Nocturne, The Crossroads
- Blend with: Coffee Shop, Lemon Blueberry Crumble
- Complementary containers: White Astra Tumbler Jar, Blush Iridescent Tumbler Jar, 12 oz. Status Jar
Fragrance Info
Note Profile
Iced Gingersnap
Vibe check
- Cozy, merry, and snappy
The concept
- This fragrance is intended to have wide appeal, and spark memories of holiday gatherings and general wintery coziness.
Our testers said…
- “Very authentic! Smells like a gingersnap with a light icing. Makes me want a cookie!”
Trendspotting
- Classic, nostalgic bakery scents are always in demand when the holidays hit. Pinterest is filled with ideas for creative Christmas cookie boxes–how about a cookie-scented candle set to accompany the real thing? Pair Iced Gingersnap with other bakery scents like Snickerdoodle and Pumpkin Caramel Crunch for a decadent gift. Try this idea for a sampler set, but make it Christmas cookie themed!
Translate to your brand
Brand style: Modern farmhouse
- Name ideas: Santa’s Cookies, Fresh Out of the Oven
- Blend with: Pumpkin Spice Buttercream, Caramel Apple
- Complementary containers: Medium Amber Straight Sided Jar (Threaded), 16 oz. Tapered Canning Jar, 8 oz. Mason Jar (Label Ready)
Brand Style: Clean and classic
- Name ideas: Molasses Cookies, Warm Gingersnaps
- Blend with: Vanilla Eggnog, Orange Pomander
- Complementary containers: 8 oz. Straight Sided Jelly Jar, Puebla Tumbler Jar, Mini Tumbler Jar
Orange Pomander
Vibe check
- Warm, uplifting, and striking
The concept
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The concept for Orange Pomander was an upscale but accessible fall/holiday scent that wasn’t a pumpkin, pine, or gourmand. We wanted it to brighten up the colder months and stand out from the fragrances you encounter most often during this time of year.
Our testers said…
- “A true pomander scent! Nice and citrusy, with just the right amount of spice.”
Trendspotting
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This fragrance is another opportunity to bring some nostalgia, but with this one we’re taking it way, way back. Pomanders are spheres of aromatic ingredients widely used in medieval times as protection against both disease and unpleasant smells. Pomanders were often worn as a necklace or attached to a belt, and contained ingredients like resins, spices, musks, ambergris, and floral distillations.
Over time, pomanders evolved. The modern version that most are familiar with is made by studding an orange with cloves in a decorative pattern and letting it cure dry.
Translate to your brand
Brand style: Rustic
- Name ideas: Orange Spice
- Blend with: Cranberry Apple Marmalade, Sage and Cypress
- Complementary containers: 16 oz. Mason Jar, Large Salsa Jar
Brand style: Apothecary
- Name ideas: Citrus Pomander, Citrus and Clove
- Blend with: Pomegranate Cider, Brandied Pear
- Complementary containers: Amber Straight Sided Tumbler Jar, 8 oz. Apothecary Jar, Burnt Sienna Modern Ceramic Tumbler
Fragrance Info
Note Profile
Autumn Glow
Vibe check
- Atmospheric, inviting, and outdoorsy
The concept
- Fall fragrances typically fall into categories like pumpkins and gourmands, and we always want to offer scents that stand apart from these categories while still hitting that seasonal vibe.
Our testers said…
- “So warm and cozy! Definitely makes me think of the outdoors on a crisp fall day.”
Trendspotting
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Outdoorsy scents are always in-demand during the holiday season. They’re a different, yet still season-appropriate alternative to pumpkin, pine, and gourmand scents. Autumn Glow brings those autumnal cozy vibes, without falling directly into those categories.
Translate to your brand
Brand style: Hygge
- Name ideas: Sweater Season, Harvest Fest, Cozy Weather
- Blend with: Amber and Driftwood, White Oak and Vanilla
- Complementary containers: White Nordic Ceramic Tumbler, Charcoal Nordic 3-Wick Ceramic Jar
Brand style: Modern
- Name ideas: Autumn Serenade, Autumn Woods
- Blend with: Golden Santal, Mountain Pine
- Complementary containers: Copper Mercury Tumbler Jar, Cranberry Astra Tumbler Jar, Smoke Sonoma Tumbler Jar
Almond Macaron
Vibe check
- Upscale, playful, and whimsical
The concept
- We’ve gotten a lot of requests for both an almond-heavy fragrance, and a macaron fragrance–so we thought, “Why not both?” Almond Macaron is a rich almond and amaretto scent that we think you’re going to love just as much as we do!
Our testers said…
- “Almond cookie delightfulness with great staying power! I’d love this all year round.”
Trendspotting
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Macarons are everywhere. You’ve probably seen these colorful, enticing beauties dotting your Instagram feed or on the menu of your favorite cafes–and if you’re ambitious, you may have even tried baking some yourself!
Given their trendy and in-demand status, you may want to keep “macaron” in the fragrance name if you typically rename scents for your products.
Translate to your brand
Brand style: Pretty and playful
- Name ideas: Sweet Almond, Amaretto Macaron, Parisian Patisserie
- Blend with: Black Cherry Merlot, Strudel and Spice
- Complementary containers: Blush Nordic 3-Wick Ceramic Jar, Gold Mercury Tumbler Jar
Brand style: Clean contemporary
- Name ideas: Marzipan Macaron, Amaretto Cream
- Blend with: Sweet Tobacco, Black Cardamom and Cream
- Complementary containers: White 3-Wick Tumbler Jar, White Nordic 3-Wick Ceramic Jar, Mini Tumbler Jar
Pumpkin Spice Buttercream
Vibe check
- Sweet, charming, and delectable
The concept
- It’s not a fall/holiday fragrance collection without a pumpkin! We didn’t want to reinvent the wheel with this one, but we did want a creamy, dreamy, gourd-geous scent that would satisfy any pumpkin aficionado this fall.
Our testers said…
- “I’m getting less cinnamon and spice than other pumpkin fragrances–love that pumpkin is the dominant note here!”
Trendspotting
- Like we said above, this fragrance isn’t reinventing the wheel, but pumpkin is always in demand once sweater season hits. This would be a good choice if you’re looking for a pumpkin fragrance that leans more towards a buttery, creamy gourmand rather than a spice-forward one.
Translate to your brand
Brand style: Cozy
- Name ideas: Whipped Pumpkin Buttercream, Pumpkin Bread
- Blend with: Apple Harvest, Strudel and Spice
- Complementary containers: Burnt Sienna Modern Ceramic Tumbler, 16 oz. Tapered Canning Jar, Medium Amber Straight Sided Jar (Threaded)
Brand style: Dessert-themed
- Name ideas: Sugared Pumpkin Butter, Pumpkin Spice Blondie
- Blend with: Creme Brulee, Pumpkin Pie
- Complementary containers: Buttercream Modern Ceramic Tumbler, Classic Tumbler Jar, 3-Wick Tumbler Jar
Cranberry Prosecco
Vibe check
- Elegant, modern, and effervescent
The concept
- A fun yet sophisticated cocktail scent with a pronounced bubbly feel, that would be perfect for holiday parties and evening festivities.
Our testers said…
- “Love how this lingers. The tart cranberry is very well balanced with the other notes."
Trendspotting
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Like pumpkin, cranberry is another fragrance that’s just expected during the holiday season. We’ve been seeing more and more demand for beverage and cocktail scents over the last year as we welcome a return to in-person holiday parties and get-togethers.
Translate to your brand
Brand style: Luxe modern
- Name ideas: Pink Prosecco, Cranberry Bubbly
- Blend with: Pomegranate Bitters, Black Currant and Jasmine
- Complementary containers: Sonoma Tumbler Jar, 12 oz. Status Jar, Rose Gold Mercury Tumbler Jar
Brand style: Modern farmhouse
- Name ideas: Christmas Morning Mimosa, Cranberry Punch
- Blend with: Black Raspberry Vanilla, Cashmere Plum
- Complementary containers: Farmhouse Ceramic Jar (white), Small Apothecary Jar
