BEHIND THE SCENTS:
2023 AUGUST FRAGRANCE OIL RELEASE
Behind every fragrance in this collection lies a wellspring of inspiration. From the mysterious beauty of sun-dappled forests to the warm decadence of gourmet confectionery delights, each scent carries a unique narrative, a tale revealed with every delightful note.
With this exploration of our latest fragrance oil collection, we invite you to get a glimpse into the concept and the “why” behind each new scent. Hear from our testers, get a vibe check, and snag some inspiration for fitting them into your own unique product line.
Join Cassi and Dana as they give their (almost) first impression on the seven new year-round fragrances.
Palo Santo and Sandalwood
Vibe check
Earthy, upscale, and harmonious
The concept
The perfect, upscale palo santo fragrance has proven to be…elusive. With dozens of versions tested and much discussion, we finally landed on something pretty special: a luxurious palo santo blend that captures the aroma of the raw, unburned wood.
Our testers said…
“Gorgeous! Nice and earthy, the sandalwood notes complement the palo santo perfectly.”
Trendspotting
- Nature-inspired
- Wellness and mindfulness
- Niche and artisanal
Translate to your brand
Brand style: Clean and minimalist
- Name ideas: Palo Santo and Moss, Serenity
- Blend with: Velvet Vanilla, Hibiscus Palm
- Complementary containers: 13.5 oz Heavy Base Tumbler Jar (Libbey 918CD), Taupe Iridescent Tumbler, Sonoma Tumbler Jar
Brand style: Arcane
- Name ideas: Energy Cleanse, Harmonic Zen
- Blend with: White Sage and Lavender, Rose and Oud
- Complementary containers: Small Apothecary Jar, Stone Modern Ceramic Tumbler, Medium Amber Straight Sided Jar (Threaded)
Fragrance Info
Note Profile
Redwoods and Moss
Vibe check
Enchanting, primordial, and serene
The concept
We love a good woody, outdoorsy fragrance–and so do many of you! While we already have some great choices, like Dry Gin and Cypress and Cedarwood Blanc, we wanted to bring on a fragrance that emphasized notes of moss, embers, and earth as a compliment to cedarwood and pine. This combination results in an upscale scent that stands out in any collection.
Our testers said…
“Love! Nice woods, with a hint of sweetness. It’s distinct from our other woody scents.”
Trendspotting
- Nature-inspired
- Earthy accords
- Gender neutral
Translate to your brand
Brand style: Rustic & refined
- Name ideas: Ancient Grove, Sequoia Woods, Hiking Trail
- Blend with: Petrichor, Cotton and Iris
- Complementary containers: Farmhouse Ceramic Jar (White), Amber 3-Wick Tumbler Jar, 16 oz. Tapered Canning Jar
Brand Style: Luxe
- Name ideas: Hidden Forest, Woodland Reverie, Haven
- Blend with: Fig Tree, Moonflower Nectar
- Complementary containers: Burnt Sienna Modern Ceramic Tumbler, Green Astra Tumbler Jar
Sugar Pine and Patchouli
Vibe check
Comforting, grounding, and adventurous
The concept
Patchouli is a classic fragrance note, and a great way to add grounding earthiness to different scents. The marriage of pine and patchouli creates something beautifully outdoorsy and balanced. It’s tough to get the balance right with patchouli–it often either doesn’t come through enough, or it takes over. Sugar Pine and Patchouli is just right.
Our testers said…
“This is it! Finally enough earthiness from the patchouli but not overwhelming. This is a winner.”
Trendspotting
- Boho chic
- Wellness and relaxation
- Nature-inspired
Translate to your brand
Brand style: Boho
- Name ideas: Patchouli Pine, Wanderlust, Nomad
- Blend with: Lily of the Valley, Moroccan Cashmere
- Complementary containers: Green Sonoma Tumbler Jar, White 3-Wick Tumbler Jar, Blush Iridescent Tumbler Jar
Brand style: Apothecary
- Name ideas: Tranquil Woods, Patchouli Panacea, Pine Balm
- Blend with: Cranberry Woods, White Sage and Lavender
- Complementary containers: Small Apothecary Jar, Sage Modern Ceramic Tumbler, 8 oz Apothecary Jar, 12 oz Status Jar
Midnight Blackberry
Vibe check
Mysterious, alluring, and elegant
The concept
The concept for what became Midnight Blackberry was originally intended as a berry bellini. You might pick up on the champagne note adding a subtle effervescence to the dark, juicy blackberry notes.
Our testers said…
“Super strong! Love the berry notes. I’m getting sangria vibes and I’m into it.”
Trendspotting
- Dark and sensual
- Nighttime elegance
- Intriguing contrast
Translate to your brand
Brand style: Romantic
- Name ideas: Crushed Blackberries, Moonrise
- Blend with: Pink Sugar Crystals, Palo Santo and Sandalwood
- Complementary containers: Blush Nordic 3-Wick Ceramic Jar, Buttercream Modern Ceramic Tumbler
Brand style: Luxe modern
- Name ideas: Blackberry Sangria, Blackberry Bellini
- Blend with: Saffron Cedarwood, Mountain Mist
- Complementary containers: Black Nordic Ceramic Tumbler, Smoke Sonoma Sonoma Tumbler Jar, Denim Modern Ceramic Tumbler, Black Astra Tumbler Jar
Fragrance Info
Note Profile
Velvet Vanilla
Vibe check
Sophisticated, timeless, and versatile
The concept
With this fragrance, we were after something luxuriously cozy. Something warm and velvety smooth, with intriguing complexity.
Our testers said…
“Very cozy woodsy, expensive vibes. Vanilla, praline, and amber notes are dominant.”
Trendspotting
- Tactile, fabric-inspired
- Minimalist
- Upscale gourmands
Translate to your brand
Brand style: Cozy
- Name ideas: Cashmere Vanilla, Fuzzy Socks
- Blend with: Coffee Shop, Golden Santal
- Complementary containers: White Iridescent Tumbler Jar, White Nordic Ceramic Tumbler
Brand style: Clean contemporary
- Name ideas: Golden Repose, Amber Musk
- Blend with: Palo Santo and Sandalwood, Coconut Soleil
- Complementary containers: White 3-Wick Tumbler Jar, Blush Nordic 3-Wick Ceramic Jar
Wild Honeysuckle
Vibe check
Nostalgic, free-spirited, and playful
The concept
A floral favorite, our latest honeysuckle scent is balanced by notes of lush green leaves and sandalwood.
Our testers said…
“Strong, pretty floral. Loving how some greenness comes through!”
Trendspotting
- Childhood nostalgia
- Floral resurgence
- Nature-inspired
Translate to your brand
Brand style: Cottagecore
- Name ideas: Secret Garden, Flower Crown, Honeysuckle Nectar
- Blend with: Freesia and Lilac, Cucumber Water and Melon
- Complementary containers: 8 oz Rose Gold Tin, Yellow Iridescent Tumbler Jar, Prism Sonoma Tumbler Jar
Brand style: Modern Farmhouse
- Name ideas: Southern Summer, Sugared Jasmine
- Blend with: Saffron Cedarwood, Nag Champa
- Complementary containers: 8 oz Mason Jar (Label Ready), 16 oz Tapered Canning Jar, Charcoal Nordic Ceramic Tumbler
Fragrance Info
Note Profile
Sweet Vanilla Caramel
Vibe check
Comforting, warm, and irresistible
The concept
We’re always on the lookout for elevated gourmands! This fragrance will satisfy your sweet tooth, and then some. We like it as a fragrance that works beautifully to fill a gourmand spot in your line, and as a blender to add some luxurious sweetness.
Our testers said…
“So sweet and decadent!”
Trendspotting
- Elevated gourmands
- Sensory escapism
- Comforting nostalgia
Translate to your brand
Brand style: Clean contemporary
- Name ideas: Cozy Caramel, Caramel Velvet
- Blend with: White Oak and Vanilla, Coffee Shop
- Complementary containers: Large White Infinity Tin, 8 oz White Candle Tin, Sonoma Tumbler Jar
Brand style: Dessert-inspired
- Name ideas: Caramel Vanilla Swirl, Sugar Rush
- Blend with: Citrus Sunshine, Pink Sugar Crystals
- Complementary containers: 8 oz Straight Sided Jelly Jar, Blush Nordic 3-Wick Ceramic Tumbler, Mini Tumbler Jar
